Garu and GenLook both put an AI try-on button on Shopify product pages, and both will render your garments on a shopper's photo. From there they diverge sharply — in price (GenLook starts at $19.99/month, Garu at $199), in scope (try-on versus try-on plus sizing), and in the job they're really built for. This page lays out the differences factually, with GenLook's numbers taken from their public Shopify App Store listing on August 15, 2026.
We make Garu, so read accordingly — and check every claim against the linked listing. Where GenLook is the better choice, this page says so.
The short answer
Choose GenLook if you want to test whether try-on moves your numbers at all, at the lowest possible cost. It has a genuinely free tier, a 5.0-star rating across 35 reviews, and email-capture features that turn try-ons into leads.
Choose Garu if your actual problem is returns and fit. Roughly 42% of fashion returns are size-related , and a try-on image alone doesn't touch them — Garu pairs every render with a per-garment size recommendation mapped to your own chart, with a confidence score, shown front and back.
Side by side
| Garu | GenLook | |
|---|---|---|
| Starting price | $199/mo (800 try-ons) | $19.99/mo (100 try-ons) |
| Free tier | 25 try-ons/mo | 10 try-ons/mo |
| AI size recommendation | Yes — per garment, your chart, confidence score | No |
| Render views | Front and back on every plan; 360° on Plus | One flat view |
| Size-true rendering | Yes (Garu Plus) — re-render any size on your chart | No |
| Lead capture | No | Yes — email capture in the try-on flow |
| App Store rating | 5.0 ★ (1 review), live since May 2026 | 5.0 ★ (35 reviews) |
| Photo retention | Deleted within 24h, never used for training | See their policy |
| Top plan | $399/mo (2,500 try-ons, white-label) | $99/mo (1,000 try-ons, branding removal) |
Where GenLook is genuinely strong
- Cost of entry. Free to try, $19.99 to run seriously. If try-on turns out not to move your numbers, you've lost almost nothing finding out.
- Social proof. 35 reviews at 5.0 stars is real merchant satisfaction — and more than Garu has today, which launched in May 2026 and has one review so far.
- Try-on as marketing. Email capture inside the widget turns an engagement feature into a lead source — a genuinely clever angle Garu doesn't offer.
Where Garu is built differently
- The sizing engine. GenLook answers "how does it look?" Garu also answers "which size do I buy?" — the question behind the plurality of fashion returns. The recommendation is specific to the garment on the page, mapped to your own size chart, and honest when the shopper is between sizes.
- The back view. Garu renders front and back — drape, seat and hem from behind are where fit surprises live, and a single front-facing render hides them.
- Size-true rendering. Garu Plus re-renders the same look at any size on your chart, so a shopper stuck between M and L can see the difference instead of guessing.
- Fit data you keep. The dashboard shows the funnel per product — sessions, try-ons, size recommendations, add-to-carts — which doubles as a map of which products have a fit problem.
The price difference, explained honestly
Garu costs roughly ten times GenLook's entry price because it's priced against a different line on your P&L. GenLook is an engagement widget; you'd judge it on conversion lift. Garu is fit infrastructure; you'd judge it on conversion lift plus the size-related return rate on enabled products. If returns aren't a cost that keeps your attention, you don't need what makes Garu expensive — start with GenLook, and our full comparison of six try-on apps covers the rest of the field.
Try both claims yourself
Both products have free tiers, so the cheapest evaluation is empirical: run the same three garments through each, look at the back view, check what happens at size extremes, and see which render you'd trust with your own money. Garu's demo store runs the live widget on real product pages — no install needed.