Fit Analytics is the Berlin company behind the Fit Finder widget seen on large European and US fashion sites. Snap bought it in 2021 for about $124 million; after Snap wound down its enterprise AR unit, the management team reacquired the product and runs it independently under CEO Mar Mercadé. Garu is a Shopify app that estimates the shopper's measurements from a photo, matches them to your chart and renders the garment on them. Fit Analytics facts come from fitanalytics.com and its press releases on September 21, 2026.
We make Garu, so read accordingly. Where the other side is ahead, this page says so plainly.
The short answer
Choose Fit Analytics if you are an enterprise brand that wants a mature size recommender with sixteen years of data behind it, an API for bespoke journeys, and a vendor used to enterprise procurement. It cites 250-plus global partners and an Alpha Industries case with a 5.7% conversion increase.
Choose Garu if you run on Shopify, want the shopper to see the garment on their own body as well as get a size, and want to install it yourself at a published price. Fit Analytics does not offer virtual try-on and does not publish pricing or a Shopify App Store listing.
Side by side
| Garu | Fit Analytics | |
|---|---|---|
| How you buy | Shopify App Store, self-serve | Contact sales |
| Published price | Free, $199, $399, Plus from $999 | Not published |
| Recommendation basis | Shopper measurements from one photo, matched to your chart | Shopper preferences and fit data; inputs not enumerated on its site |
| Virtual try-on | Rendered, front and back; 360° and every size on Plus | None offered |
| Shopify App Store listing | Yes | None found on September 21, 2026 |
| Named customers | None published yet | Alpha Industries case study; "250+ global partners" |
| Ownership | Independent | Independent again after the Snap acquisition (2021) and buy-back |
Where Fit Analytics is genuinely ahead
- Track record. Sixteen years of fit data and 250-plus partners, against Garu's first year on the App Store.
- Enterprise process. An API, a services team and reference customers for a procurement-led purchase.
- Published averages. "4-6% Fit Finder average conversion rate increase" and "2-4% Fit Finder average return rate decrease" across its base. Garu does not publish averages yet.
Where Garu is built differently
- The shopper sees it. Garu returns a render of the shopper wearing the garment, front and back, with the size. A fit finder returns the size.
- Measurements from a photo, today. Rather than a questionnaire or profile, one full-length photo gives the chest, waist and inseam Garu matches to your chart.
- Self-serve on Shopify. App embed, no theme code, free tier, price on the page.
- Every size rendered on Plus. The between-sizes shopper sees both sizes on their own body.
The honest decision rule
If you are buying a size recommender for an enterprise site and want the longest track record in Europe, Fit Analytics is the reference vendor. If you want the size and the picture together, on Shopify, this week, that is Garu.